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Marketing management : strategies and programs / Joseph P. Guiltinan, Gordon W. Paul.
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TextLanguage: English Series: McGraw-Hill series in marketingPublication details: New York : McGraw-Hill, c1982. Edition: 1st edDescription: xvi, 412 p. : ill. ; 22 cmISBN: 0070489203Subject(s): Marketing -- ManagementDDC classification: 658.8 LOC classification: HF5415.13 | .G84
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ICAB Library General Stacks | Non-fiction | 658.8 GUM 1982 (Browse shelf(Opens below)) | Available | 5152 |
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| 658.8 DAB 2000 Basic marketing management / | 658.8 DAM 1995 Basic marketing management / | 658.8 FNS 1984 Study guide, Essentials of marketing : | 658.8 GUM 1982 Marketing management : | 658.8 GUM 1994 Marketing management : | 658.8 HIM 1984 Cases in marketing strategy / | 658.8 JRM 1995 Marketing : |
Includes bibliographies and index.
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