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Marketing management :

Guiltinan, Joseph P.

Marketing management : strategies and programs / Joseph P. Guiltinan, Gordon W. Paul. - 1st ed. - New York : McGraw-Hill, c1982. - xvi, 412 p. : ill. ; 22 cm. - McGraw-Hill series in marketing .

Includes bibliographies and index.

ISBN: 0070489203

LCCN: 81008236

Subjects--Topical Terms:
Marketing--Management.

LC Class. No.: HF5415.13 / .G84

Dewey Class. No.: 658.8 / GUM 1982

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