Marketing management : (Record no. 1371)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00823nam a2200265 a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20190408020008.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 170510s1982 nyua g b 001 0 eng d |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER | |
| LC control number | 81008236 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0070489203 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | DLC |
| Transcribing agency | DLC |
| Modifying agency | DLC |
| -- | BD-DhICA |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | eng |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5415.13 |
| Item number | .G84 |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| DDC Classification number | 658.8 |
| DDC Edition | 19 |
| Author Mark | GUM 1982 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Guiltinan, Joseph P. |
| 9 (RLIN) | 2731 |
| 245 10 - TITLE STATEMENT | |
| Title | Marketing management : |
| Remainder of title | strategies and programs / |
| Statement of responsibility, etc. | Joseph P. Guiltinan, Gordon W. Paul. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 1st ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | New York : |
| Name of publisher, distributor, etc. | McGraw-Hill, |
| Date of publication, distribution, etc. | c1982. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xvi, 412 p. : |
| Other physical details | ill. ; |
| Dimensions | 22 cm. |
| 440 #0 - SERIES STATEMENT/ADDED ENTRY--TITLE | |
| Title | McGraw-Hill series in marketing |
| 9 (RLIN) | 2074 |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes bibliographies and index. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing |
| General subdivision | Management. |
| 9 (RLIN) | 1963 |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Paul, Gordon W. |
| 9 (RLIN) | 2732 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Books |
| Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Date last checked out | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Non-fiction | ICAB Library | ICAB Library | General Stacks | 05/10/2017 | 1 | 658.8 GUM 1982 | 5152 | 07/25/2021 | 04/07/2019 | 05/10/2017 | Books |