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Marketing management : strategies and programs / Joseph P. Guiltinan, Gordon W. Paul.

By: Guiltinan, Joseph P Contributor(s): Paul, Gordon W Material type: Text

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TextLanguage: English Series: McGraw-Hill series in marketingPublication details: New York : McGraw-Hill, c1982. Edition: 1st edDescription: xvi, 412 p. : ill. ; 22 cmISBN: 0070489203Subject(s): Marketing -- ManagementDDC classification: 658.8 LOC classification: HF5415.13 | .G84

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Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode
Books	ICAB Library General Stacks	Non-fiction	658.8 GUM 1982 (Browse shelf(Opens below))	Available		5152

Includes bibliographies and index.

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