Marketing Management

This list contains 4 titles

Basic marketing management / Douglas J. Dalrymple, Leonard J. Parsons.

by Dalrymple, Douglas J | Parsons, Leonard J.

Edition: 2nd ed.Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: General; Language: English Publication details: New York : Wiley, c2000Online access: Publisher description | Table of Contents Availability: Items available for loan: ICAB Library (2)Call number: 658.8 DAB 2000, ...
Global marketing strategies / Jean-Pierre Jeannet, H. David Hennessey.

by Jeannet, Jean-Pierre | Hennessey, Hubert D.

Edition: 3rd ed.Material type: Text Text; Format: print ; Literary form: Not fiction Language: English Publication details: Boston : Houghton Mifflin, c1995Availability: Items available for loan: ICAB Library (2)Call number: 658.8/48 JEG 1995, ...
Principles of marketing / Philip Kotler, Gary Armstrong.

by Kotler, Philip | Armstrong, Gary (Gary M.).

Edition: 11th ed.Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: General; Language: English Publication details: Upper Saddle River, N.J. : Pearson Prentice Hall, c2006Online access: Table of contents Availability: Items available for loan: ICAB Library (1)Call number: 658.8 KOP 2006.
Strategic management of e-business / Stephen Chen.

by Chen, Stephen.

Edition: 2nd ed.Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: General; Language: English Publication details: Hoboken, N.J. : John Wiley, c2005Other title: Strategic management of ebusiness.Online access: WorldCat Details. Availability: Items available for loan: ICAB Library (5)Call number: 658.872 CHS 2005, ...

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