Principles of marketing / Philip Kotler, Gary Armstrong.
Material type:
TextLanguage: English Publication details: Upper Saddle River, N.J. : Pearson Prentice Hall, c2006. Edition: 11th edDescription: xx, 651, [94] p. : col. ill. ; 29 cmISBN: 0131469185; 9780131469181; 0131968793; 9780131968790Subject(s): MarketingDDC classification: 658.8 LOC classification: HF5415 | .K636 2006Online resources: Table of contents | Item type | Current library | Collection | Call number | Status | Date due | Barcode |
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Books
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ICAB Library General Stacks | Non-fiction | 658.8 KOP 2006 (Browse shelf(Opens below)) | Available | 11814 |
Includes bibliographical references and index.
Marketing -- Company and marketing strategy : partnering to build customer relationships -- The marketing environment -- Managing marketing information -- Consumer markets and consumer buyer behavior -- Business markets and business buyer behavior -- Segmentation, targeting, and positioning : building the right relationships with the right customers -- Product, services, and branding strategy -- New-product development and product life-cycle strategies -- Pricing products : pricing considerations and strategies -- Pricing products : pricing strategies -- Marketing channels and supply chain management -- Retailing and wholesaling -- Integrated marketing communications strategy -- Personal selling and direct marketing -- Creating competitive advantage -- Marketing in the digital age -- The global marketplace -- Marketing and society : social responsibilityand marketing ethics.
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