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Preparing the marketing plan / David Parmerlee.

by Parmerlee, David.

Series: American Marketing Association marketing toolboxEdition: New EditionMaterial type: Text Text; Format: print ; Literary form: Not fiction Language: English Publication details: Lincolnwood, Ill. : NTC Business Books, c2000Online access: Contributor biographical information | Publisher description Availability: Items available for loan: ICAB Library (1)Call number: 658.8 PAP 2000.

Auditing markets, products, and marketing plans / David Parmerlee.

by Parmerlee, David | American Marketing Association.

Series: American Marketing Association marketing toolboxMaterial type: Text Text; Format: print ; Literary form: Not fiction Language: English Publication details: Lincolnwood, Ill. : NTC Business Books, c2000Online access: Contributor biographical information | Publisher description Availability: Items available for loan: ICAB Library (1)Call number: 658.8/02 PAA 2000.

Developing successful marketing strategies / David Parmerlee.

by Parmerlee, David | American Marketing Association.

Series: American Marketing Association marketing toolboxEdition: New ed.Material type: Text Text; Format: print ; Literary form: Not fiction Language: English Publication details: Lincolnwood, Ill. : NTC Business Books, c2000Availability: Items available for loan: ICAB Library (1)Call number: 658.8/00285 PAD 2000.

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