Preparing the marketing plan / David Parmerlee.

By: Parmerlee, David Material type: Text

TextLanguage: English Series: American Marketing Association marketing toolboxPublication details: Lincolnwood, Ill. : NTC Business Books, c2000. Edition: New EditionDescription: xxiv, 223 p. : ill. ; 28 cmISBN: 0658001345Subject(s): Marketing -- Management | Strategic planningDDC classification: 658.8 LOC classification: HF5415.13 | .P3248 2000Online resources: Contributor biographical information | Publisher description

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Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode
Books	ICAB Library General Stacks	Non-fiction	658.8 PAP 2000 (Browse shelf(Opens below))	Available		9135

At head of title: American Marketing Association.

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