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Marketing management : knowledge and skills / J Paul Peter and James H Donnelly .
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TextLanguage: English Publication details: Boston ; Burr Ridge, Ill ; Dubuque, Ia ; [etc.] : The McGraw-Hill Companies, 2007.Edition: 8th edDescription: XVII, 813 p. : fig., tab. ; 26 cmISBN: - 9780071259835
- 007125983X
- 20 658.8
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