Marketing management :
Peter, J Paul.
Marketing management : knowledge and skills / J Paul Peter and James H Donnelly . - 8th ed. - Boston ; Burr Ridge, Ill ; Dubuque, Ia ; [etc.] : The McGraw-Hill Companies, 2007. - XVII, 813 p. : fig., tab. ; 26 cm.
Includes indexes.
9780071259835 007125983X
658.8
Marketing management : knowledge and skills / J Paul Peter and James H Donnelly . - 8th ed. - Boston ; Burr Ridge, Ill ; Dubuque, Ia ; [etc.] : The McGraw-Hill Companies, 2007. - XVII, 813 p. : fig., tab. ; 26 cm.
Includes indexes.
9780071259835 007125983X
658.8