Principles of marketing / Philip Kotler and Gary Armstrong

By:

Kotler,Philip

Contributor(s):

Armstrong,Gary

Material type: Text

TextLanguage: English Publication details: New Delhi : Prentice Hall of India, c2006.Edition: 11th edDescription: xx, 651 p, A-33,G-10, I-20 : ill. ; 28 cmISBN:

8120328256
9788120328259

Subject(s):

Marketing -- Management

DDC classification:

658.8 KOP 2006

Contents:

Marketing -- Company and marketing strategy : partnering to build customer relationships -- The marketing environment -- Managing marketing information -- Consumer markets and consumer buyer behavior -- Business markets and business buyer behavior -- Segmentation, targeting, and positioning : building the right relationships with the right customers -- Product, services, and branding strategy -- New-product development and product life-cycle strategies -- Pricing products : pricing considerations and strategies -- Pricing products : pricing strategies -- Marketing channels and supply chain management -- Retailing and wholesaling -- Integrated marketing communications strategy -- Personal selling and direct marketing -- Creating competitive advantage -- Marketing in the digital age -- The global marketplace -- Marketing and society : social responsibilityand marketing ethics.

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Holdings
Item type	Current library	Collection	Call number	Status	Barcode
Books	ICAB Library	Non-fiction	658.8 KOP 2006 (Browse shelf(Opens below))	Available	11813

Marketing --
Company and marketing strategy : partnering to build customer relationships --
The marketing environment --
Managing marketing information --
Consumer markets and consumer buyer behavior --
Business markets and business buyer behavior --
Segmentation, targeting, and positioning : building the right relationships with the right customers --
Product, services, and branding strategy --
New-product development and product life-cycle strategies --
Pricing products : pricing considerations and strategies --
Pricing products : pricing strategies --
Marketing channels and supply chain management --
Retailing and wholesaling --
Integrated marketing communications strategy --
Personal selling and direct marketing --
Creating competitive advantage --
Marketing in the digital age --
The global marketplace --
Marketing and society : social responsibilityand marketing ethics.

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