Principles of marketing / (Record no. 1477)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01730nam a22002537a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20170511155140.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 170511s2006 ii a g |||| 001 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 8120328256 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9788120328259 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | BD-DhICA |
| Transcribing agency | BD-DhICA |
| Modifying agency | BD-DhICA |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | eng |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| DDC Classification number | 658.8 |
| Author Mark | KOP 2006 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Kotler,Philip |
| 9 (RLIN) | 2956 |
| 245 10 - TITLE STATEMENT | |
| Title | Principles of marketing / |
| Statement of responsibility, etc. | Philip Kotler and Gary Armstrong |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 11th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | New Delhi : |
| Name of publisher, distributor, etc. | Prentice Hall of India, |
| Date of publication, distribution, etc. | c2006. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xx, 651 p, A-33,G-10, I-20 : |
| Other physical details | ill. ; |
| Dimensions | 28 cm. |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Marketing --<br/>Company and marketing strategy : partnering to build customer relationships --<br/>The marketing environment --<br/>Managing marketing information --<br/>Consumer markets and consumer buyer behavior --<br/>Business markets and business buyer behavior --<br/>Segmentation, targeting, and positioning : building the right relationships with the right customers --<br/>Product, services, and branding strategy --<br/>New-product development and product life-cycle strategies --<br/>Pricing products : pricing considerations and strategies --<br/>Pricing products : pricing strategies --<br/>Marketing channels and supply chain management --<br/>Retailing and wholesaling --<br/>Integrated marketing communications strategy --<br/>Personal selling and direct marketing --<br/>Creating competitive advantage --<br/>Marketing in the digital age --<br/>The global marketplace --<br/>Marketing and society : social responsibilityand marketing ethics. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing -- Management. |
| 9 (RLIN) | 2957 |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Armstrong,Gary |
| 9 (RLIN) | 2958 |
| 856 42 - ELECTRONIC LOCATION AND ACCESS | |
| Host name | http://www.worldcat.org/title/principles-of-marketing/oclc/818817013&referer=brief_results |
| Public note | WorldCat Details. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Books |
| Damaged status | Not for loan | Collection code | Home library | Current library | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Non-fiction | ICAB Library | ICAB Library | 04/13/2006 | 658.8 KOP 2006 | 11813 | 05/11/2017 | 05/11/2017 | Books |