Organizing and implementing the marketing effort : text and cases / Frank V. Cespedes.

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Material type: Text

TextLanguage: English Publication details: Reading, Mass. : Addison-Wesley, c1991.Description: xiii, 818 p. : ill. ; 25 cmISBN:

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Holdings
Item type	Current library	Collection	Call number	Status	Barcode
Books	ICAB Library General Stacks	Non-fiction	658.802 CEO 1991 (Browse shelf(Opens below))	Available	8935

Includes bibliographical references and indexes.

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