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Organizing and implementing the marketing effort :

Cespedes, Frank V. 1950-

Organizing and implementing the marketing effort : text and cases / Frank V. Cespedes. - Reading, Mass. : Addison-Wesley, c1991. - xiii, 818 p. : ill. ; 25 cm.

Includes bibliographical references and indexes.

ISBN: 0201510448

LCCN: 90000397

Subjects--Topical Terms:
Marketing--Management--Case studies.
Sales management--Case studies.

LC Class. No.: HF5415.13 / .C47 1991

Dewey Class. No.: 658.802 / CEO 1991

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