Contemporary advertising / Courtland L. Bovée, William F. Arens.

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TextLanguage: English Series: The Irwin series in marketingPublication details: Homewood, IL : Irwin, c1992.Edition: 4th edDescription: xxxi, 718, [58] p. : ill. (some col.) ; 29 cmISBN:

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Holdings
Item type	Current library	Collection	Call number	Status	Barcode
Books	ICAB Library General Stacks	Non-fiction	659.1 COC 1992 (Browse shelf(Opens below))	Available	6380

Includes bibliographical references and indexes.

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