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Contemporary advertising / Courtland L. Bovée, William F. Arens.

By: Contributor(s): Material type: TextTextLanguage: English Series: The Irwin series in marketingPublication details: Homewood, IL : Irwin, c1992.Edition: 4th edDescription: xxxi, 718, [58] p. : ill. (some col.) ; 29 cmISBN:
  • 025609196X
Subject(s): DDC classification:
  • 659.1 20 COC 1992
LOC classification:
  • HF5821 .B62 1992
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Item type Current library Collection Call number Status Barcode
Books Books ICAB Library General Stacks Non-fiction 659.1 COC 1992 (Browse shelf(Opens below)) Available 6380

Includes bibliographical references and indexes.

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