Contemporary advertising / (Record no. 1229)

MARC details
000 -LEADER
fixed length control field 00825nam a2200265 a 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20190419020007.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 170510s1992 ilua g b 001 0 eng d
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 91028798
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 025609196X
040 ## - CATALOGING SOURCE
Original cataloging agency DLC
Transcribing agency DLC
Modifying agency DLC
Description conventions BD-DhICA
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title eng
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5821
Item number .B62 1992
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
DDC Classification number 659.1
DDC Edition 20
Author Mark COC 1992
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Bovée, Courtland L.
9 (RLIN) 2447
245 10 - TITLE STATEMENT
Title Contemporary advertising /
Statement of responsibility, etc. Courtland L. Bovée, William F. Arens.
250 ## - EDITION STATEMENT
Edition statement 4th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Homewood, IL :
Name of publisher, distributor, etc. Irwin,
Date of publication, distribution, etc. c1992.
300 ## - PHYSICAL DESCRIPTION
Extent xxxi, 718, [58] p. :
Other physical details ill. (some col.) ;
Dimensions 29 cm.
440 #4 - SERIES STATEMENT/ADDED ENTRY--TITLE
Title The Irwin series in marketing
9 (RLIN) 2406
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographical references and indexes.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Advertising.
9 (RLIN) 181
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Arens, William F.
9 (RLIN) 2448
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type Books
Holdings
Damaged status Not for loan Collection code Home library Current library Shelving location Date acquired Total Checkouts Full call number Barcode Date last seen Date last checked out Price effective from Koha item type
    Non-fiction ICAB Library ICAB Library General Stacks 05/10/2017 1 659.1 COC 1992 6380 07/24/2021 04/18/2019 05/10/2017 Books

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