Marketing : creating value for customers / Gilbert A. Churchill, Jr., J. Paul Peter.

By: Churchill, Gilbert A Contributor(s): Peter, J. Paul Material type: Text

TextLanguage: English Publication details: Burr Ridge, Ill. : Irwin, c1995. Description: xxxii, 703 p. : col. ill., col. maps ; 27 cmISBN: 0256125392; 0256173672 (annotated instructor's edition)Subject(s): MarketingDDC classification: 658.8 LOC classification: HF5415 | .C5275 1995

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Item type	Current library	Collection	Call number	Status	Date due	Barcode
Books	ICAB Library General Stacks	Non-fiction	658.8 JRM 1995 (Browse shelf(Opens below))	Available		7743
Books	ICAB Library General Stacks	Non-fiction	658.8 JRM 1995 (Browse shelf(Opens below))	Available		7742

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Includes bibliographical references (p. 655-674) and indexes.

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