Marketing : creating value for customers / Gilbert A. Churchill, Jr., J. Paul Peter.

By: Churchill, Gilbert A Contributor(s): Peter, J. Paul Material type: Text

TextLanguage: English Publication details: Burr Ridge, Ill. : Irwin, c1995. Description: xxxii, 703 p. : col. ill., col. maps ; 27 cmISBN: 0256125392; 0256173672 (annotated instructor's edition)Subject(s): MarketingDDC classification: 658.8 LOC classification: HF5415 | .C5275 1995

Tags from this library: No tags from this library for this title. Log in to add tags.

Average rating: 0.0 (0 votes)

Holdings ( 2 )
Title notes ( 2 )
Comments ( 0 )

Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode
Books	ICAB Library General Stacks	Non-fiction	658.8 JRM 1995 (Browse shelf(Opens below))	Available		7743
Books	ICAB Library General Stacks	Non-fiction	658.8 JRM 1995 (Browse shelf(Opens below))	Available		7742

Includes bibliographical references (p. 655-674) and indexes.

zobair

There are no comments on this title.

to post a comment.