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Preparing the marketing plan / David Parmerlee.
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TextLanguage: English Series: American Marketing Association marketing toolboxPublication details: Lincolnwood, Ill. : NTC Business Books, c2000. Edition: New EditionDescription: xxiv, 223 p. : ill. ; 28 cmISBN: 0658001345Subject(s): Marketing -- Management | Strategic planningDDC classification: 658.8 LOC classification: HF5415.13 | .P3248 2000Online resources: Contributor biographical information | Publisher description
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ICAB Library General Stacks | Non-fiction | 658.8 PAP 2000 (Browse shelf(Opens below)) | Available | 9135 |
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| 658.8 MCB 1981 Basic marketing : | 658.8 MCB 1984 Basic marketing : | 658.8 MCE 1991 Essentials of marketing / | 658.8 PAP 2000 Preparing the marketing plan / | 658.8 PEM 2000 Essentials of marketing : | 658.8 PEM 2007 Marketing management : | 658.8 PEM 2007 Marketing management : |
At head of title: American Marketing Association.
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