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Basic marketing management / Douglas J. Dalrymple, Leonard J. Parsons.
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TextLanguage: English Publication details: New York : Wiley, c1995. Description: 1 v. (various pagings) : ill. ; 24 cmISBN: 047158603X (paper : acidfree paper)Subject(s): Marketing -- ManagementDDC classification: 658.8 LOC classification: HF5415.13 | .D314 1995Online resources: Publisher description | Table of contents only
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ICAB Library General Stacks | Non-fiction | 658.8 DAM 1995 (Browse shelf(Opens below)) | Available | 7983 |
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| 658.8 CUM 1981 Marketing, a managerial approach / | 658.8 DAB 2000 Basic marketing management / | 658.8 DAB 2000 Basic marketing management / | 658.8 DAM 1995 Basic marketing management / | 658.8 FNS 1984 Study guide, Essentials of marketing : | 658.8 GUM 1982 Marketing management : | 658.8 GUM 1994 Marketing management : |
Includes bibliographical references and index.
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