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Organizing and implementing the marketing effort : text and cases / Frank V. Cespedes.
Material type:
TextLanguage: English Publication details: Reading, Mass. : Addison-Wesley, c1991.Description: xiii, 818 p. : ill. ; 25 cmISBN: - 0201510448
- 658.802 20 CEO 1991
- HF5415.13 .C47 1991
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ICAB Library General Stacks | Non-fiction | 658.802 CEO 1991 (Browse shelf(Opens below)) | Available | 8935 |
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| 658.8 WIM 1989 Marketing : | 658.8 WIT 1995 The fundamentals and practice of marketing / | 658.8 WIT 1995 The fundamentals and practice of marketing / | 658.802 CEO 1991 Organizing and implementing the marketing effort : | 658.802 JAM 1999 Marketing strategy and uncertainty / | 658.802 STM 2000 Marketing planning guide / | 658.802 WIS 2001 Strategic marketing management : |
Includes bibliographical references and indexes.
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