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Marketing, a managerial approach / William H. Cunningham, Isabella C.M. Cunningham.
Material type:
TextLanguage: English Publication details: Cincinnati : South-Western Pub. Co., c1981. Description: ix, 662 p. : ill. (some col.) ; 24 cmISBN: 0538191007Subject(s): Marketing | Marketing -- ManagementDDC classification: 658.8 LOC classification: HF5415 | .C795
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ICAB Library General Stacks | Non-fiction | 658.8 CUM 1981 (Browse shelf(Opens below)) | Available | 2818 |
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| 658.8 BUW 1996 Wide-angle vision : | 658.8 BUW 1996 Wide-angle vision : | 658.8 COM 1990 Marketing your consulting and professional services / | 658.8 CUM 1981 Marketing, a managerial approach / | 658.8 DAB 2000 Basic marketing management / | 658.8 DAB 2000 Basic marketing management / | 658.8 DAM 1995 Basic marketing management / |
Includes bibliographical references and indexes.
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