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Marketing, a managerial approach / William H. Cunningham, Isabella C.M. Cunningham.

By: Cunningham, William Hughes Contributor(s): Cunningham, Isabella C. M Material type: Text

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TextLanguage: English Publication details: Cincinnati : South-Western Pub. Co., c1981. Description: ix, 662 p. : ill. (some col.) ; 24 cmISBN: 0538191007Subject(s): Marketing | Marketing -- ManagementDDC classification: 658.8 LOC classification: HF5415 | .C795

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Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode
Books	ICAB Library General Stacks	Non-fiction	658.8 CUM 1981 (Browse shelf(Opens below))	Available		2818

Includes bibliographical references and indexes.

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