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The art of cause marketing : how to use advertising to change personal behavior and public policy / Richard Earle.
Material type:
TextLanguage: English Publication details: Lincolnwood, Ill. : NTC Business Books, 2000.Description: xii, 322 p. : ill. ; 24 cmISBN: - 0658001221
- 658.802 21 RIA 2000
- HF5414 .E18 2000
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ICAB Library General Stacks | Non-fiction | 658.5 RIA 2000 (Browse shelf(Opens below)) | Available | 8847 |
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| 658.5 MOO 1987 Operations management : | 658.5 REO 2002 Operations management / | 658.5 REO 2002 Operations management / | 658.5 RIA 2000 The art of cause marketing : | 658.5 STP 1996 Production/operations management / | 658.5 TEP 1985 Production/operations management : | 658.54 TUP 1982 Production standards for profit planning / |
Includes bibliographical references (p. 305) and index.
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