The art of cause marketing : how to use advertising to change personal behavior and public policy / Richard Earle.

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Material type: Text

TextLanguage: English Publication details: Lincolnwood, Ill. : NTC Business Books, 2000.Description: xii, 322 p. : ill. ; 24 cmISBN:

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Item type	Current library	Collection	Call number	Status
Books	ICAB Library General Stacks	Non-fiction	658.5 RIA 2000 (Browse shelf(Opens below))	Available

Includes bibliographical references (p. 305) and index.

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