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Marketing : strategic foundations / Paul S. Busch, Michael J. Houston.

By: Contributor(s): Material type: TextTextLanguage: English Series: The Irwin series in marketingPublication details: Homewood, Ill. : R.D. Irwin, 1985.Description: xxii, 881, 22 p., [8] p. of plates : ill. (some col.) ; 24 cmISBN:
  • 0256028435
Subject(s): DDC classification:
  • 658.8 19 BUM 1985
LOC classification:
  • HF5415 .B7765 1985
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Item type Current library Collection Call number Status Barcode
Books Books ICAB Library General Stacks Non-fiction 658.8 BUM 1985 (Browse shelf(Opens below)) Available 4202

Includes bibliographies and indexes.

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