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Marketing :

Busch, Paul S.

Marketing : strategic foundations / Paul S. Busch, Michael J. Houston. - Homewood, Ill. : R.D. Irwin, 1985. - xxii, 881, 22 p., [8] p. of plates : ill. (some col.) ; 24 cm. - The Irwin series in marketing .

Includes bibliographies and indexes.

ISBN: 0256028435

LCCN: 84082022

Subjects--Topical Terms:
Marketing.

LC Class. No.: HF5415 / .B7765 1985

Dewey Class. No.: 658.8 / BUM 1985

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