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Basic marketing management / Douglas J. Dalrymple, Leonard J. Parsons.
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TextLanguage: English Publication details: New York : Wiley, c2000. Edition: 2nd edDescription: xiii, 341 p. : ill. ; 24 cmISBN: 0471353922 (acidfree paper)Subject(s): Marketing -- ManagementDDC classification: 658.8 LOC classification: HF5415.13 | .D314 2000Online resources: Publisher description | Table of Contents
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ICAB Library General Stacks | Non-fiction | 658.8 DAB 2000 (Browse shelf(Opens below)) | Available | 10052 | |
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ICAB Library General Stacks | Non-fiction | 658.8 DAB 2000 (Browse shelf(Opens below)) | Available | 10051 |
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| 658.8 COM 1990 Marketing your consulting and professional services / | 658.8 CUM 1981 Marketing, a managerial approach / | 658.8 DAB 2000 Basic marketing management / | 658.8 DAB 2000 Basic marketing management / | 658.8 DAM 1995 Basic marketing management / | 658.8 FNS 1984 Study guide, Essentials of marketing : | 658.8 GUM 1982 Marketing management : |
Includes bibliographical references and index.
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