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Basic marketing management /

Dalrymple, Douglas J.

Basic marketing management / Douglas J. Dalrymple, Leonard J. Parsons. - 2nd ed. - New York : Wiley, c2000. - xiii, 341 p. : ill. ; 24 cm.

Includes bibliographical references and index.

ISBN: 0471353922 (acidfree paper)

LCCN: 00268043

Subjects--Topical Terms:
Marketing--Management.

LC Class. No.: HF5415.13 / .D314 2000

Dewey Class. No.: 658.8 / DAB 2000

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