Marketing research : (Record no. 1658)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00701nam a2200217 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20190909020005.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 170512s1993 ii a|||g |||| 001 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9788120309616 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | BD-DhICA |
| Transcribing agency | BD-DhICA |
| Modifying agency | BD-DhICA |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | eng |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| DDC Edition | 19 |
| DDC Classification number | 658.83 |
| Author Mark | TUM 1993 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Tull, Donald S. |
| 9 (RLIN) | 3321 |
| 245 10 - TITLE STATEMENT | |
| Title | Marketing research : |
| Remainder of title | measurement and method : a text with cases / |
| Statement of responsibility, etc. | Donald S Tull and Del I Hawkins. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | New Delhi : |
| Name of publisher, distributor, etc. | Prentice Hall, |
| Date of publication, distribution, etc. | 1993. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | Various pages : |
| Other physical details | ill. ; |
| Dimensions | 29cm. |
| 500 ## - GENERAL NOTE | |
| General note | Includes indexes. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing research |
| General subdivision | Case studies. |
| 9 (RLIN) | 3322 |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Hawkins, Del I. |
| 9 (RLIN) | 2896 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Books |
| Damaged status | Not for loan | Collection code | Home library | Current library | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type | Date last checked out |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Non-fiction | ICAB Library | ICAB Library | 08/06/2002 | 658.83 TUM 1993 | 9198 | 05/12/2017 | 05/12/2017 | Books | ||||
| Non-fiction | ICAB Library | ICAB Library | 08/06/2002 | 1 | 658.83 TUM 1993 | 9197 | 05/31/2021 | 05/12/2017 | Books | 09/08/2019 | ||
| Non-fiction | ICAB Library | ICAB Library | 08/06/2002 | 658.83 TUM 1993 | 9210 | 05/12/2017 | 05/12/2017 | Books |