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Marketing research :

Tull, Donald S.

Marketing research : measurement and method : a text with cases / Donald S Tull and Del I Hawkins. - New Delhi : Prentice Hall, 1993. - Various pages : ill. ; 29cm.

Includes indexes.

ISBN: 9788120309616

Subjects--Topical Terms:
Marketing research --Case studies.

Dewey Class. No.: 658.83 / TUM 1993

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