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Service Marketing /

Rust, Roland T.

Service Marketing / Roland T. Rust, Anthony J. Zahorik and Keiningham L. Timothy - New York : Addison-Wesley, c1996. - xx, 508 p. : ill. ; 24 cm.

Include Index.

ISBN: 9780321055591008 0321055918

Subjects--Topical Terms:
Marketing.

Dewey Class. No.: 658.8 / RUS 1996

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