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008			170508s2005 njua g b 001 0 eng d
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040			_aDLC _cDLC _dDLC _dBD-DhICA
041			_aeng
042			_apcc
050	0	0	_aHF5548.32 _b.C473 2005
082	0	0	_222 _a658.872 _bCHS 2005
100	1		_aChen, Stephen. _91636
245	1	0	_aStrategic management of e-business / _cStephen Chen.
246	3		_aStrategic management of ebusiness
250			_a2nd ed.
260			_aHoboken, N.J. : _bJohn Wiley, _cc2005.
300			_axvi, 366 p. : _bill. ; _c24 cm.
504			_aIncludes bibliographical references and indexes.
505			_a Strategic Management of e-Business Second edition Reviews of the first edition CONTENTS PREFACE TO THE SECOND EDITION PREFACE TO THE FIRST EDITION ABOUT THE AUTHOR CHAPTER 1 Introduction to e-business. CHAPTER 2 The basics of e-business technology CHAPTER 3 The markets for electronic commerce CHAPTER 4 e-Marketing CHAPTER 5 The economics of e-business. CHAPTER 6 Analysing the industry impacts of e-business CHAPTER 7 Developing an e-business strategy CHAPTER 8 Implementing an e-business strategy CHAPTER 9 Public policy issues CHAPTER 10 Future trends.
520			_aE-business is changing fast, along with the thinking behind it, and as yet there is no agreement on what should be taught on an e-business course and how. This revised and updated edition of a successful MBA-level text takes a strategic management perspective of e-business, although it also touches on related areas such as Internet marketing and IS.
650		0	_aElectronic commerce _xManagement. _91637
856			_u http://www.worldcat.org/title/strategic-management-of-e-business/oclc/181842602&referer=brief_results _zWorldCat Details.
906			_a7 _bcbc _corignew _d1 _eecip _f20 _gy-gencatlg
942			_2ddc _cBK