000 00708nam a2200217 4500
999 _c1618
_d1618
005 20170512165302.0
008 170512s2007 -uka|||g |||| 001 0 eng d
020 _a9780071259835
040 _aBD-DhICA
_cBD-DhICA
_dBD-DhICA
041 _aeng
082 0 4 _220
_a658.8
_bPEM 2007
100 1 _aPeter, J Paul.
_91916
245 1 0 _aMarketing management :
_bknowledge and skills /
_cJ Paul Peter and James H Donnelly .
250 _a8th ed.
260 _aBoston ; Burr Ridge, Ill ; Dubuque, Ia ; [etc.] :
_b The McGraw-Hill Companies,
_c2007.
300 _aXVII, 813 p. :
_bfig., tab. ;
_c26 cm.
500 _aIncludes indexes.
700 _aDonnelly, James H .
_93238
942 _2ddc
_cBK