000			01730nam a22002537a 4500
999			_c1477 _d1477
005			20170511155140.0
008			170511s2006 ii a g |||| 001 0 eng d
020			_a 8120328256
020			_a9788120328259
040			_aBD-DhICA _cBD-DhICA _dBD-DhICA
041			_aeng
082	0	4	_a658.8 _bKOP 2006
100	1		_aKotler,Philip _92956
245	1	0	_aPrinciples of marketing / _cPhilip Kotler and Gary Armstrong
250			_a11th ed.
260			_aNew Delhi : _bPrentice Hall of India, _cc2006.
300			_axx, 651 p, A-33,G-10, I-20 : _bill. ; _c28 cm.
505			_aMarketing -- Company and marketing strategy : partnering to build customer relationships -- The marketing environment -- Managing marketing information -- Consumer markets and consumer buyer behavior -- Business markets and business buyer behavior -- Segmentation, targeting, and positioning : building the right relationships with the right customers -- Product, services, and branding strategy -- New-product development and product life-cycle strategies -- Pricing products : pricing considerations and strategies -- Pricing products : pricing strategies -- Marketing channels and supply chain management -- Retailing and wholesaling -- Integrated marketing communications strategy -- Personal selling and direct marketing -- Creating competitive advantage -- Marketing in the digital age -- The global marketplace -- Marketing and society : social responsibilityand marketing ethics.
650		0	_aMarketing -- Management. _92957
700	1		_aArmstrong,Gary _92958
856	4	2	_ahttp://www.worldcat.org/title/principles-of-marketing/oclc/818817013&referer=brief_results _zWorldCat Details.
942			_2ddc _cBK