000 01080cam a2200301 a 4500
999 _c1040
_d1040
005 20190517020007.0
008 970227s1998 ilua b 000 0 eng
010 _a 97005424
020 _a0256218943 (pbk. : alk. paper)
040 _aDLC
_cDLC
_dDLC
_dBD-DhICA
041 _aeng
050 0 0 _aHF1416
_b.I54 1998
082 0 0 _a658.848
_221
_bMEI 1998
245 0 0 _aInternational and global marketing :
_bconcepts and cases /
_c[edited by] Taylor W. Meloan, John L. Graham.
246 1 4 _aInternational & global marketing
250 _a2nd ed.
260 _aBoston, Mass. :
_bIrwin/McGraw Hill,
_cc1998.
300 _axvi, 439 p. :
_bill. ;
_c24 cm.
440 4 _aThe Irwin/McGraw-Hill series in marketing
_92074
504 _aIncludes bibliographical references.
650 0 _aExport marketing.
_92075
650 0 _aExport marketing
_xCase studies.
_92076
700 1 _aMeloan, Taylor W.
_92077
700 1 _aGraham, John L.
_92078
856 4 2 _3Publisher description
_uhttp://www.loc.gov/catdir/description/mh022/97005424.html
942 _2ddc
_cBK
_01