000 | 01080cam a2200301 a 4500 | ||
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999 |
_c1040 _d1040 |
||
005 | 20190517020007.0 | ||
008 | 970227s1998 ilua b 000 0 eng | ||
010 | _a 97005424 | ||
020 | _a0256218943 (pbk. : alk. paper) | ||
040 |
_aDLC _cDLC _dDLC _dBD-DhICA |
||
041 | _aeng | ||
050 | 0 | 0 |
_aHF1416 _b.I54 1998 |
082 | 0 | 0 |
_a658.848 _221 _bMEI 1998 |
245 | 0 | 0 |
_aInternational and global marketing : _bconcepts and cases / _c[edited by] Taylor W. Meloan, John L. Graham. |
246 | 1 | 4 | _aInternational & global marketing |
250 | _a2nd ed. | ||
260 |
_aBoston, Mass. : _bIrwin/McGraw Hill, _cc1998. |
||
300 |
_axvi, 439 p. : _bill. ; _c24 cm. |
||
440 | 4 |
_aThe Irwin/McGraw-Hill series in marketing _92074 |
|
504 | _aIncludes bibliographical references. | ||
650 | 0 |
_aExport marketing. _92075 |
|
650 | 0 |
_aExport marketing _xCase studies. _92076 |
|
700 | 1 |
_aMeloan, Taylor W. _92077 |
|
700 | 1 |
_aGraham, John L. _92078 |
|
856 | 4 | 2 |
_3Publisher description _uhttp://www.loc.gov/catdir/description/mh022/97005424.html |
942 |
_2ddc _cBK _01 |