| 000 | 01080cam a2200301 a 4500 | ||
|---|---|---|---|
| 999 |
_c1040 _d1040 |
||
| 005 | 20190517020007.0 | ||
| 008 | 970227s1998 ilua b 000 0 eng | ||
| 010 | _a 97005424 | ||
| 020 | _a0256218943 (pbk. : alk. paper) | ||
| 040 |
_aDLC _cDLC _dDLC _dBD-DhICA |
||
| 041 | _aeng | ||
| 050 | 0 | 0 |
_aHF1416 _b.I54 1998 |
| 082 | 0 | 0 |
_a658.848 _221 _bMEI 1998 |
| 245 | 0 | 0 |
_aInternational and global marketing : _bconcepts and cases / _c[edited by] Taylor W. Meloan, John L. Graham. |
| 246 | 1 | 4 | _aInternational & global marketing |
| 250 | _a2nd ed. | ||
| 260 |
_aBoston, Mass. : _bIrwin/McGraw Hill, _cc1998. |
||
| 300 |
_axvi, 439 p. : _bill. ; _c24 cm. |
||
| 440 | 4 |
_aThe Irwin/McGraw-Hill series in marketing _92074 |
|
| 504 | _aIncludes bibliographical references. | ||
| 650 | 0 |
_aExport marketing. _92075 |
|
| 650 | 0 |
_aExport marketing _xCase studies. _92076 |
|
| 700 | 1 |
_aMeloan, Taylor W. _92077 |
|
| 700 | 1 |
_aGraham, John L. _92078 |
|
| 856 | 4 | 2 |
_3Publisher description _uhttp://www.loc.gov/catdir/description/mh022/97005424.html |
| 942 |
_2ddc _cBK _01 |
||