The fundamentals and practice of marketing / John Wilmshurst.

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Material type: Text

TextLanguage: English Publication details: India : Viva Books private Limited, 1999.Edition: 3rd edDescription: viii, 324 p. : ill. ; 24 cmISBN:

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Holdings
Item type	Current library	Collection	Call number	Status	Barcode
Books	ICAB Library General Stacks	Non-fiction	658.8 WIT 1995 (Browse shelf(Opens below))	Available	9206
Books	ICAB Library General Stacks	Non-fiction	658.8 WIT 1995 (Browse shelf(Opens below))	Available	9209

"Published on behalf of the Institute of Marketing and the CAM Foundation."

Includes bibliographies and index.

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