Strategic management of e-business / Stephen Chen.

By: Chen, Stephen Material type: Text

TextLanguage: English Publication details: Hoboken, N.J. : John Wiley, c2005. Edition: 2nd edDescription: xvi, 366 p. : ill. ; 24 cmISBN: 0470870737 Other title: Strategic management of ebusinessSubject(s): Electronic commerce -- ManagementDDC classification: 658.872 LOC classification: HF5548.32 | .C473 2005Online resources: WorldCat Details.

Contents:

Strategic Management of e-Business Second edition Reviews of the first edition CONTENTS PREFACE TO THE SECOND EDITION PREFACE TO THE FIRST EDITION ABOUT THE AUTHOR CHAPTER 1 Introduction to e-business. CHAPTER 2 The basics of e-business technology CHAPTER 3 The markets for electronic commerce CHAPTER 4 e-Marketing CHAPTER 5 The economics of e-business. CHAPTER 6 Analysing the industry impacts of e-business CHAPTER 7 Developing an e-business strategy CHAPTER 8 Implementing an e-business strategy CHAPTER 9 Public policy issues CHAPTER 10 Future trends.

Summary: E-business is changing fast, along with the thinking behind it, and as yet there is no agreement on what should be taught on an e-business course and how. This revised and updated edition of a successful MBA-level text takes a strategic management perspective of e-business, although it also touches on related areas such as Internet marketing and IS.

List(s) this item appears in: Marketing Management

Tags from this library: No tags from this library for this title. Log in to add tags.

Average rating: 0.0 (0 votes)

Holdings ( 5 )
Title notes ( 4 )
Comments ( 0 )

Holdings
Item type	Current library	Collection	Call number	Copy number	Status	Barcode
Books	ICAB Library	Non-fiction	658.872 CHS 2005 (Browse shelf(Opens below))		Available	15711
Books	ICAB Library	Non-fiction	658.872 CHS 2005 (Browse shelf(Opens below))		Available	15713
Books	ICAB Library	Non-fiction	658.872 CHS 2005 (Browse shelf(Opens below))		Available	15714
Books	ICAB Library	Non-fiction	658.872 CHS 2005 (Browse shelf(Opens below))		Available	15715
Books	ICAB Library	Non-fiction	658.872 CHS 2005 (Browse shelf(Opens below))	C-2	Available	15712

Includes bibliographical references and indexes.

E-business is changing fast, along with the thinking behind it, and as yet there is no agreement on what should be taught on an e-business course and how. This revised and updated edition of a successful MBA-level text takes a strategic management perspective of e-business, although it also touches on related areas such as Internet marketing and IS.

Jakir

There are no comments on this title.

to post a comment.