TY  - BOOK
AU  - Chen,Stephen
TI  - Strategic management of e-business
SN  - 0470870737 
AV  - HF5548.32 .C473 2005
U1  - 658.872 22
PY  - 2005///
CY  - Hoboken, N.J.
PB  - John Wiley
KW  - Electronic commerce
KW  - Management
N1  - Includes bibliographical references and indexes; 	Strategic Management of e-Business Second edition Reviews of the first edition CONTENTS PREFACE TO THE SECOND EDITION PREFACE TO THE FIRST EDITION ABOUT THE AUTHOR CHAPTER 1 Introduction to e-business. CHAPTER 2 The basics of e-business technology CHAPTER 3 The markets for electronic commerce CHAPTER 4 e-Marketing CHAPTER 5 The economics of e-business. CHAPTER 6 Analysing the industry impacts of e-business CHAPTER 7 Developing an e-business strategy CHAPTER 8 Implementing an e-business strategy CHAPTER 9 Public policy issues CHAPTER 10 Future trends
N2  - E-business is changing fast, along with the thinking behind it, and as yet there is no agreement on what should be taught on an e-business course and how. This revised and updated edition of a successful MBA-level text takes a strategic management perspective of e-business, although it also touches on related areas such as Internet marketing and IS
UR  - 	http://www.worldcat.org/title/strategic-management-of-e-business/oclc/181842602&referer=brief_results
ER  -