Chen, Stephen. <br/><br/>
Strategic management of e-business / 
 Strategic management of ebusiness 
Stephen Chen. 
 - 2nd ed. 
 - Hoboken, N.J. :  John Wiley,  c2005. 
 - xvi, 366 p. :  ill. ;  24 cm. 
<br/><br/>Includes bibliographical references and indexes. 
<br/><br/>	Strategic Management of e-Business Second edition Reviews of the first edition CONTENTS PREFACE TO THE SECOND EDITION PREFACE TO THE FIRST EDITION ABOUT THE AUTHOR CHAPTER 1 Introduction to e-business. CHAPTER 2 The basics of e-business technology CHAPTER 3 The markets for electronic commerce CHAPTER 4 e-Marketing CHAPTER 5 The economics of e-business. CHAPTER 6 Analysing the industry impacts of e-business CHAPTER 7 Developing an e-business strategy CHAPTER 8 Implementing an e-business strategy CHAPTER 9 Public policy issues CHAPTER 10 Future trends. 
<br/><br/> E-business is changing fast, along with the thinking behind it, and as yet there is no agreement on what should be taught on an e-business course and how. This revised and updated edition of a successful MBA-level text takes a strategic management perspective of e-business, although it also touches on related areas such as Internet marketing and IS. 
<br/><br/><label>ISBN: </label>0470870737  
<br/><br/><label>LCCN: </label>2004007924 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Electronic commerce--Management.
<br/><br/><label>LC Class. No.: </label>HF5548.32  / .C473 2005 
<br/><br/><label>Dewey Class. No.: </label>658.872  / CHS 2005