Stevens, Robert E.  1942- <br/><br/>
Marketing planning guide / 
Robert E. Stevens, David L. Loudon, Bruce Wrenn and  William E. Warren. 
 - New York :  Haworth Press,  2000. 
 - xiii, 289 p. ;  ill. ;  22 cm. 
 - Haworth marketing resources .
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>1560240849 (pbk. : alk. paper) 8172248261 1560240830 (alk. paper) 
<br/><br/><label>LCCN: </label>90027355  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management.
<br/><br/><label>LC Class. No.: </label>HF5415.13  / .S874 1990 
<br/><br/><label>Dewey Class. No.: </label>658.802  / STM 2000