Wilson, R. M. S. <br/><br/>
Strategic marketing management :  planning, implementation, and control / 
Richard M.S. Wilson and Colin Gilligan. 
 - 2nd ed. 
 - Oxford, England :  Butterworth-Heinemann,  1997. 
 - xx, 827 p. :  ill. ;  29 cm. 
 - The Marketing series .
 - Marketing series (London, England) .
<br/><br/><label>ISBN: </label>075062244X (pbk.) 
<br/><br/><label>LCCN: </label>98115315  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management.
<br/><br/><label>LC Class. No.: </label>IN PROCESS (UTILITY LOAD) 
<br/><br/><label>Dewey Class. No.: </label>658  / WIS 1997