TY  - BOOK
AU  - Rust,Roland T.
AU  - Zahorik,Anthony J.
AU  - imothy,Keiningham L.T
TI  - Service Marketing
SN  - 9780321055591008
U1  - 658.8 
PY  - 1996///
CY  - New York
PB  - Addison-Wesley
KW  - Marketing
N1  - Include Index
ER  -