TY  - BOOK
AU  - Wilson, Richard M.S.
TI  - Strategic marketing management: planning, implementation, and control 
SN  - 8176490709
U1  - 658.802 
PY  - 2001///
CY  - Oxford, England : 
PB  - Butterworth-Heinemann
KW  - Management
N1  - Includes Index
ER  -