Wilson, Richard M.S. <br/><br/>
Strategic marketing management :  planning, implementation, and control / 
R M S Wilson and Colin Gilligan 
 - 2nd ed. 
 - Oxford, England :   Butterworth-Heinemann,  2001. 
 - xx, 827 pages :  iill. ;  29 cm. 
<br/><br/> Includes Index. 
<br/><br/><label>ISBN: </label>8176490709 
<br/><br/><label>Subjects--Topical Terms: </label>
<br/><br/><label>Dewey Class. No.: </label>658.802  / WIS 2001