Johansson, Johny K. <br/><br/>
Global Marketing :  Foreign Entry, Local Marketing and Global management / 
Johny K. Johansson. 
 - 4th ed. 
 - India :  Tata McGraw Hill Education Private Limited ;  c2006. 
 - xviii, 642 p. :  ill;  24 cm. 
<br/><br/> Include Index. 
<br/><br/><label>ISBN: </label>007066708X 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.
<br/><br/><label>Dewey Class. No.: </label>658.8  / JOG 2006