Internet marketing :  readings and online resources / 
Paul Richardson. 
 - New York :  McGraw-Hill/Irwin,  c2001. 
 - xii, 350 p. :  ill. ;  24 cm. 
 - The McGraw-Hill/Irwin series in marketing .
<br/><br/>Includes bibliographical references (p. 347-350) and indexes. 
<br/><br/><label>ISBN: </label>0072427930 (pbk. : acidfree paper) 
<br/><br/><label>LCCN: </label>00056868  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Internet marketing.
<br/><br/><label>LC Class. No.: </label>HF5415.1265  / .I568 2001 
<br/><br/><label>Dewey Class. No.: </label>658.84  / RII 2001