Wind, Yoram.

Digital marketing : global strategies from the world's leading experts / Jerry Wind, Vijay Mahajan. - New York : Wiley, c2001. - x, 416 p. : ill. ; 24 cm.

Includes bibliographical references and index.

0471361224 (cl. : alk. paper)

00039236


Internet marketing.
Consumer behavior.
Electronic commerce.

HF5415.1265 / .W56 2001

658.8 / WID 2001