Tull, Donald S. <br/><br/>
Marketing research :   measurement and method : a text with cases / 
Donald S Tull and Del I Hawkins. 
 - New Delhi :  Prentice Hall,   1993. 
 - Various pages :  ill. ;  29cm. 
<br/><br/> Includes indexes. 
<br/><br/><label>ISBN: </label>9788120309616 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research --Case studies.
<br/><br/><label>Dewey Class. No.: </label>658.83   / TUM 1993