Peter, J Paul. <br/><br/>
Marketing management :   knowledge and skills / 
J Paul Peter and James H Donnelly . 
 - 8th ed. 
 - Boston ; Burr Ridge, Ill ; Dubuque, Ia ; [etc.] :   The McGraw-Hill Companies,   2007. 
 - XVII, 813 p. :  fig., tab. ;   26 cm. 
<br/><br/> Includes indexes. 
<br/><br/><label>ISBN: </label>9780071259835  
<br/><br/><label>Dewey Class. No.: </label>658.8  / PEM 2007